Full-Time Data Analytics Strategist

The Data Analytics Strategist develops omni channel media reporting and market research to inform client strategy and grow account opportunities. Omni channel media include digital media channels: CTV, Online Video, Display, Native, SEM, Social, Out of Home, and traditional elements.

This role analyzes, creates, and provides campaign reporting to clients, generating agency benchmarks, market context, and recommendations on media plan changes. Market research uses tourism industry data sets, hotel/lodging performance, sentiment research, and audience insights tools.

RESPONSIBILITIES:
• Strategic Planning and Education
• Media Analytics and Optimizations
• Reporting
• Performance Team Leader

REQUIREMENTS:
• Programmatic and Digital Media (outside of Search and Social)
• 5+ years of media analytics experience
• 5+ years of experience working with mid-senior level clients
• 5+ years creating performance driven strategies for paid media campaigns
• 5+ years experience with Web analytics systems (e.g., Google Analytics) and Certified in Advanced Google Analytics

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