Full-Time Digital Marketing Analyst

Velir is a mid-sized agency with a top-tier portfolio of clients, including non-profits and Fortune 500 brands.

We're a remote-first company offering competitive pay and benefits.

This Digital Marketing Analyst position combines technical expertise with client-facing consulting.

Responsibilities

• Gather requirements for analytics solutions by consulting with clients.
• Collaborate with colleagues to align digital and business goals, and develop KPIs.
• Assist with technical documentation (solution design, event tracking, etc.).
• Implement and optimize marketing/product analytics platforms (e.g., Google Analytics, Amplitude, Segment).
• Ensure accurate data tracking and validate HTTP requests.
• Create dashboards and reports for stakeholders.
• Interpret behavioral data to gain actionable insights for user engagement and business objectives.
• Define customer segments and propose tailored strategies.
• Collaborate with cross-functional teams (web developers, marketers, etc.).
• Align analytics strategies with product and feature launches.
• Manage smaller analytics projects on time and within budget.
• Analyze data, generate recommendations, and present findings effectively.
• Prioritize scalability, maintainability, and reliability in implementations.

Skills & Qualifications

• Web Technologies: Strong understanding of web technologies and tools (e.g., Postman, browser developer tools).
• Programming: Basic JavaScript/TypeScript and RegEx for tagging and analytics configurations. Familiarity with SQL is a plus.
• Analytics Platforms: Hands-on experience with event-based analytics platforms (e.g., Google Analytics 4, Amplitude).
• Tag Management: Hands-on experience with tag management systems (e.g., Google Tag Manager).
• Data Reporting & Visualization: Creating dashboards and reports for actionable insights.
• Data Analysis: Skilled in exploratory data analysis.
• Collaboration: Fostering collaboration across teams.
• Communication: Delivering clear, concise communication.

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