Full-Time Director of Content

iPullRank is seeking a Director of Content Strategy to lead the content and optimization team.

This role involves client deliverables and team management (Content Strategists, content creators, developers, and optimization specialists). You'll ensure adherence to content strategy, high-quality deliverables, and identify areas for improvement. Collaboration with other Directors is also expected to enhance iPR's offerings.

Responsibilities Include:

• Oversee all content deliverables for quality, comprehensiveness, and cohesion with content, data, and SEO strategy.
• Review data for content performance and potential to determine content creation, optimization, and launch priorities.
• Track content performance consistently.
• Develop multi-channel content strategies for client projects.
• Lead content strategy team members, including design and copywriting resources.
• Manage a network of content creators and contributors.
• Enforce content workflow and governance models.
• Perform content audits.
• Lead brand voice and tone workshops for clients.
• Conduct ideation sessions for content creation.
• Act as a trusted advisor and educator to clients, ensuring clear communication of content value.
• Test and implement innovative content measurement methods.
• Collaborate with Market Research/Analytics and Development teams for insights informing content strategy.
• Partner with Operations, Client Services, and Business Development for client acquisition and revenue growth.
• Contribute to company thought leadership efforts.

Requirements:

• 10+ years of experience managing a content team in a similar role.
• Strong understanding of digital marketing channels and measurement (SEO, keyword research, information architecture, usability).
• Experience developing and analyzing content in digital environments (content audits, strategy recommendations, persona assessments, taxonomy, usability).
• Experience developing content for various industries and brand voices, with a talent for data-driven storytelling.
• Content presentation and delivery skills.
• Experience with digital marketing tools (SEMRush, Google Analytics, Buzzsumo, Screaming Frog).
• Strong analytical skills for pattern recognition and strategy recommendations.
• Experience leveraging market segmentation in content strategy.
• Experience defining and enforcing brand messaging architecture.
• Proficiency in Microsoft Office or Google applications (Excel, Word, PowerPoint).
• (Preferred) Experience in agency environments.
• (Preferred) Experience with various Content Management Systems.
• (Preferred) Experience with conversion rate optimization and marketing automation tools.

Salary: $135,000 - $155,000

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