Full-Time Global Content Expert (Sales)

About the RoleWe are seeking a strategic and detail-oriented Global Content Expert to lead content governance, orchestration, and optimization for business development and sales execution. This role is crucial in building a scalable AI-assisted framework to surface the right content to the right seller at the right time across platforms and buyer journey stages.

You'll partner with marketing, product, enablement, technology, and sales teams to ensure content is high-quality, relevant, and accessible via a self-service model.

This includes structuring content for automated delivery, embedding it within core workflows, and empowering sellers to effectively engage with prospects and customers.

As part of the Sales Technology team within the Global Digital Sales GTM organization, your work directly impacts open rates, progression velocity, and conversion performance across Business Development, Digital Sales, and Enterprise Sales teams.

By aligning people, processes, and technology around a successful content experience, you will improve customer satisfaction and sales productivity, contributing to ServiceNow's ambition of becoming a $30B+ business.

Key Responsibilities

1. Own the end-to-end business development and sales content governance within the Global Digital Sales organization, ensuring accuracy, consistency, and alignment with go-to-market priorities.
2. Partner with Product Managers to design and manage a framework that maps content to personas, sales stages, products, and buyer journeys.
3. Implement AI-assisted tagging and recommendation capabilities to enable self-service and in-context content delivery.
4. Partner with product marketing, field marketing, product, enablement, and partner teams to streamline content creation, curation, and retirement processes.
5. Develop and revise content used in business development and sales execution processes and technologies.
6. Collaborate with Technology and Ops to integrate content into sales workflows and platforms (e.g., CRM, Outreach, Mural, Adobe, Canva, Synthesia, etc.).
7. Analyze content usage and performance metrics to continuously optimize strategy.

A Day in the Life

Examples include auditing new content drops, working with Enablement and Product Marketing to align on messaging, partnering with Technology to refine content surfacing within Outreach and CRM platforms, analyzing analytics dashboards to refine content recommendations.

Ideal Candidate Profile

• Passionate about content experiences that enable sales success at scale.
• Experienced in content strategy, governance, and enablement in complex, matrixed environments.
• Data and outcome-oriented, with a strong understanding of content's impact on open rates, engagement, and conversion.
• Deeply collaborative and customer-focused.
• Energetic in building systems integrating AI, automation, and great content design.
• Bias for action and focus on measurable impact and adoption.
• Curious, self-learner, autonomous, and a team player.

Qualifications

• 6+ years in sales content management, enablement, product marketing, or a related function.
• Proven experience with content governance frameworks and enablement ecosystems.
• Demonstrated ability to integrate content strategy with sales workflows and technology platforms.
• Experience with the Outreach platform is desirable.
• Proficient in Microsoft Suite and content analytics tools.
• Strong project management and stakeholder engagement skills.
• Excellent communication, organization, and change management abilities.
• Proficiency in English; additional languages are a plus.

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