Full-Time Head of Content & Community

About Hungryroot: Hungryroot uses AI to build a consumer-centric food and wellness company. It's a personal assistant for healthy living, recommending and delivering groceries, recipes, and supplements for better health. It emphasizes that healthy living can be easy and enjoyable.

About the Role: We seek a Head of Content and Community to lead the editorial content strategy and community engagement for Hungryroot. This role will shape the brand's voice, storytelling, and content experiences to connect with customers.

Responsibilities:

1. Develop and execute a content vision that embodies Hungryroot's brand promise.
2. Oversee content creation, balancing high-production value with nimble content.
3. Lead recipe and healthy eating content development to position Hungryroot as both a personal shopper and nutritionist.
4. Prioritize video-first storytelling (short-form and long-form).
5. Partner with influencers, creators, and external producers for content creation.
6. Integrate content across customer experience touchpoints (CRM, community platforms, social media).
7. Oversee social media content distribution and optimization.
8. Grow and manage the Facebook Group community.
9. Develop strategies for organic engagement, earned media, and brand equity.
10. Lead and mentor a team of internal and external creators, strategists.
11. Collaborate with Media, CRM, and Product teams.
12. Define and track KPIs for brand affinity, engagement, and organic reach.

Qualifications:

• 8+ years of experience in content strategy, digital publishing, or editorial leadership (food, health, lifestyle).
• Deep understanding of social media distribution, influencer partnerships, and community engagement.
• Proven ability to lead content teams and external production partners.
• Experience developing video-first content strategies.
• Track record of using data and insights for content strategy.
• Ability to balance high-production-value with high-impact storytelling.

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