Full-Time Internal Branding Specialist

Job Title: Internal Branding & Communications Specialist

Department: Business Process Excellence and Transformation - BPET

Reports To: Manager, Business Process Excellence and Transformation

Location - Mumbai

1. Internal Communication Strategy:
   • Develop and execute an internal communications plan aligned with the Business Process Excellence and Transformation goals.
   • Create effective communication strategies to keep employees informed about initiatives, progress, and key milestones related to business transformation.
2. Collaboration & Stakeholder Management:
   • Collaborate with key stakeholders, including functional leaders, department heads, and cross-functional teams, to understand their communication needs and objectives.
   • Engage with the marketing team to ensure the effective creation of branding and communication materials.
3. Content Creation & Collateral Development:
   • Work with the marketing team to design and produce internal communication materials (newsletters, emails, presentations, reports, intranet updates, etc.).
   • Suggest innovative and creative ideas for internal campaigns, including but not limited to, employee engagement activities, newsletters, digital signage, and intranet content.
4. Creative Campaigns & Engagement:
   • Develop creative campaigns that resonate with internal stakeholders and employees, ensuring the messages are aligned with the business transformation objectives.
   • Use various channels (emails, intranet, town halls, digital platforms) to increase engagement and interaction on internal communication posts.
5. Updates & Follow-ups:
   • Regularly follow up with stakeholders to ensure timely updates and execution of communication deliverables.
   • Track the effectiveness of internal campaigns and posts, providing regular performance updates and insights for improvement.
6. Monitoring & Reporting:
   • Track key metrics such as employee engagement, communication effectiveness, and feedback to assess the success of internal campaigns.
   • Provide regular reports to management on communication progress, engagement levels, and areas for improvement.
7. Branding & Consistency:
   • Ensure that all internal communication materials are consistent with the company’s branding guidelines, style, and tone.
   • Maintain a cohesive brand voice and message across all communication channels.
8. Innovation & Idea Generation:
   • Constantly explore new ideas for internal branding and communications that can increase visibility and promote business transformation.
   • Stay updated with communication trends and technologies that could be applied within the organization to improve engagement.

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