Full-Time Lifecycle Marketing Manager

• Drive conversion and retention: Develop lead and customer nurture campaigns — focusing on email, SMS, pop-ups, and slide-ins triggered by user behavior.
• Map the customer journey: Create and optimize lifecycle maps to deliver seamless, personalized experiences across every touchpoint.
• Segment and personalize: Build audience segments and tailor messages based on behaviors, preferences, and lifecycle stage.
• Own the CRM: Manage HubSpot marketing automation to ensure smooth execution of email, SMS, and chat campaigns that align marketing and sales efforts.
• Analyze and improve: Collaborate with data partners to identify new behavioral triggers, build reports, and track KPIs like open rates, CTR, conversion, and retention.
• Test and learn: Develop and maintain a testing roadmap to continuously improve messaging and performance.
• Monitor and maintain: Ensure automated campaigns run flawlessly and uphold StraighterLine’s brand standards.
• Stay ahead: Monitor competitor lifecycle marketing strategies and industry trends to keep our initiatives sharp.
• Collaborate across teams: Partner with product, sales, creative, data, and partnerships to deliver high-quality, on-time campaigns through Asana.

• 2–4 years of experience in lifecycle, email, or CRM marketing (preferably in an EdTech, subscription, or consumer brand).
• Hands-on experience with HubSpot and marketing automation tools.
• Analytical mindset with comfort building reports and tracking key metrics.
• Strong understanding of audience segmentation and personalization.
• Familiarity with A/B testing and data-driven optimization.
• Excellent attention to detail and organizational skills.
• Strong communicator and collaborator who thrives in a mission-driven team.
• Copywriting skills are a plus.

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