Full-Time Marketing Automation Specialist (Marketo)

The Marketing Automation Specialist manages the company's marketing technology (MarTech) stack, ensuring efficient, scalable, and compliant marketing processes. This role requires a data-driven mindset and a passion for marketing systems to drive data-driven decision-making and maximize marketing ROI.

• Experience: 3+ years in Marketing Operations, Marketing Technology, or a similar data-centric role.
• Platform Expertise: Strong hands-on experience as an administrator of a leading Marketing Automation Platform (Marketo).
• CRM Proficiency: Experience integrating MarTech systems with a CRM (Salesforce).
• Analytical Skills: Proficient in data analysis and reporting.
• Soft Skills: Organized, process-driven, with excellent communication skills.

• Serve as an administrator for marketing automation platforms (e.g., LeanData, 6sense).
• System Optimization: Evaluate, configure, and manage other marketing technologies to optimize the overall MarTech stack.
• Troubleshooting: Diagnose and resolve technical issues within the MarTech ecosystem.

• Implement and execute digital marketing campaigns, including email sends and landing page deployment.
• Maintain and optimize the end-to-end lead management process.
• Perform rigorous QA on campaigns and system functionality.
• Support data governance standards to maintain the health of the marketing database.
• Maintain marketing performance dashboards and reports.
• Analyze campaign and funnel performance data to identify trends.
• Ensure compliance with data privacy regulations (e.g., GDPR, CCPA).
• Collaborate with Marketing, Sales, IT, and Finance teams.
• Provide training and support to internal stakeholders.

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