Full-Time Sr Specialist, Salesforce Marketing Cloud - Remote

• Leverage Salesforce Marketing Cloud to deploy advanced email campaigns.
• Transform email marketing performance data into actionable insights.
• Work cross-functionally with marketing, analytics, and CRM teams.
• Create customer journeys, automated workflows, dynamic content, and system integrations.
• Develop and maintain the monthly/quarterly email content calendar.
• QA all email assets across multiple devices and email clients.

• Experience with Journey Builder, Automation Studio, Audience Builder, and Content Builder.
• Create and troubleshoot automated workflows and data processes.
• Build Data Extensions, conduct data imports and exports, and utilize AMPscript.
• Support integration with Marketing Cloud Connect.
• Expert in Salesforce Marketing Cloud data architecture.
• Working knowledge of html, CSS, AMPscript, and responsive design.

• Analyze performance metrics and create detailed campaign reports.
• Proficient with using Salesforce Marketing Cloud Intelligence Reports.
• Expertise using Google Analytics (G4) or similar web analytics platform.

• Bachelor’s degree in Business, Marketing, Analytics, or related field.
• Salesforce Certified Marketing Cloud Email Specialist.
• Salesforce Certified Marketing Cloud Administrator.
• 5-7 years of hands-on email marketing experience.
• Strong experience with Excel.

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