Full-Time Marketing Automation Specialist (Marketo)

• Platform Support: Serve as an administrator and subject matter expert for the core marketing automation platform (e.g., Marketo) and other MarTech tools.
• Integration and Data Flow: Manage the integration between the Marketing Automation Platform and the CRM (e.g., Salesforce).
• System Optimization: Evaluate, configure, and manage other marketing technologies to optimize the overall MarTech stack.
• Troubleshooting: Diagnose and resolve technical issues within the MarTech ecosystem.

• Campaign Enablement: Implement and execute digital marketing campaigns, including email sends and landing page deployment.
• Process Documentation: Document and maintain standardized marketing processes and campaign workflows.
• Lead Management: Maintain and optimize the end-to-end lead management process.
• Quality Assurance (QA): Perform rigorous QA on campaigns and system functionality before launch.

• Data Governance: Support data governance standards to maintain the cleanliness of the marketing database.
• Reporting Infrastructure: Support, maintain, and automate marketing performance dashboards and reports.
• Performance Analysis: Analyze campaign and funnel performance data to identify trends.
• Compliance: Ensure all marketing systems and processes adhere to data privacy regulations.

• Cross-Functional Alignment: Collaborate with Marketing, Sales, IT, and Finance teams to align operational efforts with business goals.
• Training: Provide training and support to internal stakeholders on marketing systems and operational processes.
• Best Practices: Stay current on industry trends and advancements in MarTech and data management.

• Experience: 3 years of experience in Marketing Operations, Marketing Technology, or a similar data-centric role.
• Platform Expertise: Strong, hands-on experience as an administrator of a leading Marketing Automation Platform (Marketo).
• CRM Proficiency: Experience managing and integrating MarTech systems with a CRM (Salesforce).
• Analytical Skills: Proficient in data analysis and reporting.
• Soft Skills: Highly organized, process-driven, and excellent written and verbal communication skills.

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