Full-Time Marketing Analytics Lead

We are looking for a Marketing Analytics Lead who can combine strategic thinking with a passion for discovering insights based on data. If you have the ability to translate complex analyses into concrete numbers and indicators that drive business decisions and have a real impact on the effectiveness of marketing activities, this role is for you. You will have the opportunity to develop a team of analysts and create innovative solutions that shape the future of our company.

Responsibilities:

• Conducting strategic consumer analyses to better understand customer behavior and preferences.
• Providing substantive leadership to a team of marketing analysts, including competence development, mentoring, and ensuring high quality analysis of the loyalty program and marketing communication.
• Leading comprehensive analytical projects supporting business goals and increasing the effectiveness of marketing campaigns. Building effective cooperation between teams and ensuring effective communication.
• Ensuring high quality of analyses through code reviews and verification of analytical methodologies.
• Preparing and presenting reports and analyses for the Management Board, providing key information supporting strategic decisions.
• Planning and executing analytical tasks in accordance with the Agile methodology. Creating and managing the Backlog, facilitating Sprint Planning, stand-up meetings. Building and maintaining visual tools for work management, including Kanban boards, to ensure transparency and effective measurement of progress.
• Cooperating with Marketing, Data, and Tech departments to define requirements from business users to ensure that analytical solutions meet their needs.
• Providing consulting support to the Marketing department, helping to identify and solve problems and propose campaign optimizations.
• Examining the impact of marketing campaigns on sales results and identifying key success factors. Evaluating the effectiveness of marketing communication and recommending improvements.
• Automating analytical and reporting processes in the organization to increase operational efficiency.

Requirements:

• Several years of experience in project management and knowledge of tools such as JIRA and Confluence.
• Ability to communicate and present, including the ability to convey complex data in an accessible manner.
• Strong analytical skills and experience in conducting analytics in the consumer/marketing area.
• Knowledge of SQL, Python, and Databricks, as well as experience working with cloud platforms.
• Experience in analyzing large data sets (big data) and the ability to draw relevant conclusions from them, as well as knowledge of query optimization principles.
• Setting technological directions and work standards, mentoring and developing analysts' competencies, coordinating tasks in projects.
• Agile approach to work and independence in action, proactivity.
• Ability to communicate precisely and clearly - presenting complex data in a simple, clear way for the recipient.
• Proficiency in English at an advanced level.

Nice to have:

• Experience in consumer or marketing analytics.
• Ability to work in a fast-changing environment and adapt to new technologies and methodologies.

What is the last date for applying to the job?

Which countries are accepted for this remote job?