Full-Time Marketing Analytics Lead

The RoleWe are seeking a data-driven professional for our Marketing Analytics team. The Marketing Analytics Lead will drive business growth via analytical insights and dashboard creation to enhance targeting, segmentation, profitability, and forecasting. Experience in marketing credit cards (Direct Mail, Digital, Email) is essential. This is a high-growth opportunity on a dynamic team to develop data-driven decisions, reporting to the Senior Manager, Analytics & Data Science. You'll have visibility to senior leadership and will be a key influencer for Marketing growth at Prosper.

Problems You Will Solve

• Develop new marketing strategies and influence key decisions through robust data analysis, modeling, and actionable insights.
• Design optimal tests to measure the effectiveness of new marketing initiatives.
• Support Marketing in defining customer touchpoint cadence and sequence across channels.
• Establish dashboards and automated reports using KPIs for data-driven business decisions.
• Present analysis and recommendations to stakeholders, including Marketing and business leaders.
• Provide technical expertise and leverage data/modeling to drive business growth.

About You

• Bachelor's degree in a STEM field with 8+ years of analytics experience, or Master's degree with 6+ years of experience.
• Experience in financial services or fintech is preferred.
• Credit card marketing and analytics experience preferred; Direct Mail experience is a plus.
• Proficient in SQL and Python; Advanced Excel skills.
• Experience cleaning, engineering, and analyzing large datasets.
• Experience with visualization tools (e.g., Looker, Tableau) is a plus.
• Understanding of hypothesis testing, statistical analysis, and design of experiments.
• Experience with Google Cloud Suite (BigQuery, GCS, dbt, AI Platform) is a plus.
• Attention to detail, accuracy, and strong presentation skills are required.
• Ability to work in a fast-paced environment with shifting priorities, managing multiple projects independently.

What We Offer

• Opportunity to collaborate with a dynamic team on impactful products.
• Fast-paced environment with industry leaders.
• Flexible time off, comprehensive benefits, competitive salary.
• Wellness perks (mental health resources, fitness classes).
• Various employee perks (Udemy, childcare assistance, discounts).

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