Full-Time Marketing Content Director

Blueprint is seeking a visionary Marketing Content Director to lead the development of engaging, short-form, snackable content for online and e-commerce platforms.

Position Responsibilities:

1. Develop, oversee, and execute short-form content strategies for social media, e-commerce, and online platforms that align with brand objectives.
2. Produce compelling snackable content to drive engagement, conversions, and brand awareness.
3. Collaborate with cross-functional teams to ensure a cohesive and consistent brand voice across all touchpoints.
4. Lead the creative process for 360° campaigns, including ideation, content production, and execution across all channels.
5. Drive the creation of content for paid media campaigns, influencer collaborations, and digital marketing initiatives.
6. Ensure all content aligns with the overarching brand narrative and campaign objectives.
7. Write and edit persuasive, on-brand copy for e-commerce pages, social media, product descriptions, email campaigns, and digital ads.
8. Deliver impactful headlines, taglines, and calls-to-action that captivate and convert target audiences.
9. Oversee the UI/UX design of the brand’s digital presence, focusing on enhancing the overall website journey to improve user experience and customer satisfaction.
10. Create product-focused content that enhances the customer journey and drives conversions on e-commerce platforms.
11. Collaborate with the e-commerce team to optimize content for SEO and drive traffic and sales.
12. Develop creative assets for product launches, promotions, and site updates.
13. Stay ahead of digital content trends, leveraging new platforms and formats to maximize audience reach.
14. Infuse creativity and innovation into every piece of content to ensure the brand remains fresh and relevant.
15. Partner with marketing, design, and media teams to execute integrated campaigns.
16. Mentor and guide junior creatives, fostering a culture of excellence and innovation.
17. Manage relationships with external agencies and freelancers as needed.

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