Full-Time Marketing Writer, Senior Associate
Building Decarbonization Coalition is hiring a remote Full-Time Marketing Writer, Senior Associate. The career level for this job opening is Experienced and is accepting USA based applicants remotely. Read complete job description before applying.
Building Decarbonization Coalition
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ABOUT THE COALITIONThe Building Decarbonization Coalition (BDC) aligns critical stakeholders on a path to transform the nation’s buildings through clean energy, using policy, research, market development and public engagement. The BDC and its members are charting the course to eliminate fossil fuels in buildings to improve people’s health, cut climate and air pollution, prioritize high-road jobs, and ensure that our communities are more resilient to the impacts of climate change. The need to electrify the United States building stock and phase out fossil fuels has gone from a niche technical concern to the most debated climate issue in the U.S. The BDC is proud to have been a leader in this conversation by organizing, speaking for, and empowering a broad group of stakeholders who are united behind the common goal of eliminating fossil fuels from buildings. We focus on educating and inspiring consumers and contractors as our primary audiences, while also engaging key supporting groups such as manufacturers, retailers, distributors, builders, realtors, trade associations, and local, state, and federal agencies. Through The Switch Is On and our innovative marketing services, we offer tools, resources, and campaigns designed to simplify the transition to an all-electric lifestyle, making it more accessible and streamlined for everyone involved.
POSITION DESCRIPTION & KEY PRIORITIESThe Switch Is On is looking for a creative storyteller with a passion for clean energy and the ability to turn ideas into impactful content. As our Marketing Writer, we’ll ask you to create compelling digital marketing content that educates, inspires, and engages our audiences. In this role, you’ll transform complex information into relatable, actionable stories, while also contributing to user experience (UX) content, optimizing for SEO, and assisting in recruiting contractors for our directory. The ideal candidate is a skilled storyteller with a strong ability to craft compelling and engaging content for multiple channels, including social posts, e-newsletters, email nurture campaigns, product and sales materials, website content, landing pages, paid ads, digital marketing material, and more.
The Marketing Writer plays a key role in driving audience engagement, optimizing content performance, repurposing materials from our asset library and partners, and ensuring the consistent delivery of high-quality content that aligns with our brand and business objectives.
RESPONSIBILITIES
- Write and edit engaging e-newsletters, email nurture campaigns, social posts, and product promotional materials.
- Develop sales collateral, website content, landing pages, and digital marketing content that aligns with marketing goals.
- Produce blogs, video scripts, storytelling pieces, and other audience-focused materials to enhance brand presence.
- Assist in editorial calendar creation, fulfillment, and management.
- Leverage existing content from partners and the asset library to create fresh, relevant materials.
- Translate and transcreate print and digital content.
- Craft recruitment materials to attract contractors.
- Collaborate with internal teams to develop training and onboarding materials.
- Develop clear, concise, and user-friendly content for digital tools.
- Collaborate with the UX team to ensure content supports a seamless user journey.
- Assist in the development and management of SIO’s writing guides.
- Ensure all content aligns with our brand voice.
- Serve in editorial role; Provide copy edits and guidance.
- Research, understand, and grow target audience personas.
- Design and write content to drive audience engagement.
- Monitor the performance of content and campaigns.
- Provide monthly reporting on content performance and optimization plan.
- Serve on rotating team for social media management and community engagement.
QUALIFICATIONS & CHARACTERISTICS
- 3-5 years of professional writing experience, preferably as a marketing writer, copywriter or content creator (portfolio required).
- Bachelor’s degree in journalism, communications, marketing, psychology or English.
- Exceptional writing, editing, and storytelling skills.
- Highly organized, collaborative, and capable of managing multiple priorities.
- Proficiency in crafting persuasive and audience-centric marketing materials.
- Strong ability to write for diverse audiences.
- Strong understanding of user experience principles and UX copywriting techniques.
- Deep knowledge and application of digital marketing principles, including SEO and SEM.
- Data-driven and analytical, with the ability to analyze metrics and inform content strategies.
Preferred Proficiencies and Tools
- Marketing automation: Hubspot
- Project management: Asana
- Analytics: MixPanel and Google Analytics
- Content management: Builder.io and Semrush
- Social media management: Sprout Social
- Operations and communications: Google Workspace, Slack, Zoom