Full-Time Senior Analyst

Senior Analysts mine and visualize data to tell a strategic story about a brand, campaign and/or customer. Their curiosity about the data leads to strategic key takeaways, insights and optimization recommendations. Senior Analysts are data experts with multi-channel marketing experience who utilize data visualization and storytelling skills to advance a client’s strategic initiatives.

• Experience in multi-channel marketing with a focus on digital, including but not limited to: Web, Email, Paid media, Social media, Organic search, Mobile apps
• “Pulling” and “manipulating” data from at least one database system (SQL server, MySQL, Oracle, Microsoft Access, Alteryx or comparable system)
• Implementing an analytics report from start to finish
• Designing reports from requirements (e.g., measurement plan)
• Utilizing data visualization platforms like Tableau, Domo, etc.
• Providing a narrative that indicates what the data is saying, how to put it in context and what to do next
• Actively participate in defining and implementing measurement plans
• Ensure reports stay true to the plan’s key performance indicators and strategic goals
• Provide “key takeaways” and “optimization” recommendations that are based in a client’s strategy
• Serve as a single point of contact for a project to the Account, Planning and Project Management teams
• Coordinate efforts across Relationship Marketing, SEO, SEM, Social Media, Field Experience, etc.
• Leverage Data Science to dive deeper into data, producing valuable insights
• Participate in regular peer reviews in order to improve the capabilities of the team and continuously elevate quality of work

• Bachelor’s degree (or equivalent education plus professional experience) required
• Minimum 3 years of experience in a multichannel analytics role
• Basic SQL knowledge and writing select statements, pulling and reading data
• Data visualization tool experience, e.g., Tableau (preferred), Spotfire, Datorama, Domo, etc.
• Ability to develop effective reporting dashboards that evaluate marketing performance
• Experience utilizing measurement plans
• Ability to manage timelines independently and meet deadlines
• Expertise with Microsoft Office Suite
• Excellent verbal and written communication skills

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