Full-Time Senior Analyst

• Serve as a trusted analytics partner to Zeta’s clients, focusing on improving their ROI and market share.
• Utilize data and insights to drive campaign measurement, prescriptive optimizations.
• Collaborate with cross-functional teams to establish repeatable frameworks for actionable insights.
• Monitor trends in customer behavior, segment performance, and market dynamics to identify opportunities.
• Develop dashboards, reports, and visualizations that communicate findings to both technical and non-technical audiences.
• Assist in the development and deployment of state-of-the-art predictive and self-adjusting ML models to significantly enhance campaign performance.

• Client-facing experience and excellent communication/presentation skills are essential.
• Exceptional attention to detail with strong problem-solving and organizational skills.
• Strong technical expertise in SQL, data visualization tools (e.g., Tableau), and Python is necessary.
• Familiarity with marketing platforms and data environments.
• Proven ability to implement statistical analysis and/or predictive modeling techniques.
• BS in MIS, Analytics / Operations Research / Statistics, or similar quantitative disciplines with 6+ years of experience, or MS degree in these disciplines with 2+ years of experience.

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