Full-Time Senior Manager, Audience Data

Are you passionate about leveraging data to drive impactful advertising solutions?
As a Senior Manager, Audience Data, you will play a key role in expanding our Audience Data proposition. You'll work directly with agencies, media owners, and brands to activate YouGov's rich data assets across the digital advertising ecosystem.

Role Responsibilities:

• Sell and manage audience data projects (campaign activations to large-scale integrations).
• Be the primary point of contact for YouGov's audience partners.
• Work with internal teams to enhance data activation offerings and simplify delivery processes.
• Position YouGov's Activation solutions as a natural extension of our insights and planning tools.
• Provide data engineering teams with client feedback and technical requirements for scalable solutions.
• Guide internal stakeholders on leveraging Activation to maximize client impact.
• Assist clients in enhancing first-party data with YouGov insights and create actionable use cases.
• Collaborate with clients to identify optimal audience solutions.
• Develop structured and automated data delivery processes.
• Maintain documentation on workflows, partner details, and project processes.
• Analyze audience usage reports and share insights with sales and client teams.
• Utilize data clean rooms and onboarding partners for matching.

Essential Skills:

• Proven experience in data analytics or digital advertising.
• Strong understanding of the digital ecosystem (DMPs, DSPs, data clean rooms, ID providers).
• Analytical mindset (interpreting large datasets, identifying patterns, effective communication of insights).
• Problem-solving ability.
• Detail-oriented.
• Adaptability.

Beneficial Skills (but not essential):

• Agency, media, or ad tech experience.
• Hands-on experience with data platforms and audience targeting solutions.
• Strong commercial acumen.

Compensation:$78,000 - $100,000 USD (California, New York, Colorado, Washington State). Other locations may have different ranges.

Benefits: Paid vacation, holidays, sick days, flexible work arrangements, medical/dental/vision insurance, company-paid life/disability insurance, paid parental leave, 401(k) with company match.

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