Full-Time Senior Staff Content Designer, Growth
Gusto is hiring a remote Full-Time Senior Staff Content Designer, Growth. The career level for this job opening is Senior Manager and is accepting USA based applicants remotely. Read complete job description before applying.
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About Gusto: Gusto is a modern, online people platform helping small businesses manage their teams. We offer payroll, health insurance, 401(k)s, HR expertise, and team management tools. We serve over 400,000 businesses nationwide.
About the Role: We're seeking a Senior Staff Content Designer for the Growth team. This role will build the foundation for content strategy across the customer journey (discovery, onboarding, activation, expansion). You'll shape growth-driving messaging across marketing, product, and AI-generated content. Success requires speed, clarity, cohesion, and customer insight.
Responsibilities:
- Drive growth through content to accelerate conversion, activation, and expansion.
- Build content guidelines, systems, and principles for scalable, high-quality growth messaging.
- Partner on iterative testing and experimentation for fast, impactful content.
- Bridge product and marketing for a cohesive narrative.
- Lead AI content training, setting quality standards.
- Audit and evolve copy for consistent messaging.
- Develop a long-term content strategy for Growth team success.
- Ground design decisions in research and feedback.
- Align design strategy with revenue growth, product adoption, and retention goals.
- Lead high-impact, cross-product initiatives, guiding content design strategy.
- Champion a culture of learning and continuous improvement.
Qualifications:
- 8-10+ years of experience in content design, UX writing, or content strategy, preferably in growth/conversion.
- Experience in B2B SaaS or multi-product platforms impacting onboarding, monetization, or cross-sell.
- Ability to create clear, concise content for complex workflows.
- Experience in rapid-growth environments with tight feedback loops.
- Understanding of balancing brand, voice, and performance goals.
- Strong communication and collaboration skills.
- Track record of mentoring other designers.
- Experience collaborating with marketing and product teams.
- Comfort supporting teams across a product ecosystem.
- Familiarity with AI-generated content or large language models is a plus.
- Experience with subscription-based models or Fintech/Payroll/HR space is a plus.