Full-Time SEO Content Writer (China)

Apptrove is a leading mobile attribution and measurement partner, trusted by over 500+ clients in 72+ countries. We empower app developers and marketers to make data-driven decisions and optimize their campaigns for maximum ROI. With our 400+ partners, we offer a comprehensive suite of tools and integrations to streamline your marketing efforts.

Job Description: As a Junior SEO Content Writer, you will play a crucial role in driving organic traffic to Apptrove's Chinese website and WeChat account. You will collaborate closely with our SEO team to create high-quality, engaging content optimized for Chinese search engines like Baidu, Sogou, and Shenma.

Responsibilities:

• WeChat Account Management: Create engaging and informative WeChat content in Mandarin (Simplified) to attract and engage a Chinese audience. Manage the company's WeChat account, including posting content, responding to comments, and analyzing performance metrics. Collaborate with other departments to ensure consistent messaging across all channels.
• SEO Assistance: Assist the SEO team in optimizing the Apptrove China website for on-page and off-page SEO for Chinese search engines like Baidu, Sogou, and Shenma. Conduct keyword research and analysis to identify relevant search terms. Optimize website elements such as titles, meta descriptions, headings, and URL structures. Implement link-building strategies in line with Chinese SEO best practices. Ensure the website is technically optimized for the Chinese search engines, focusing on mobile-first indexing, site speed, and crawlability. Regularly track, analyze, and report on key SEO metrics and KPIs to evaluate campaign effectiveness and identify areas for improvement.
• Competitor Research: Conduct in-depth research on competitors in the Chinese mobile marketing industry. Analyze their SEO strategies and content marketing efforts. Identify opportunities to differentiate Apptrove and gain a competitive edge.
• Content Proofreading: Proofread and edit the website content to ensure accuracy, clarity, and consistency. Check for grammatical errors, typos, and formatting issues. Collaborate with the content team to create SEO-friendly content tailored to the Chinese audience and aligned with local culture, language, and preferences.
• Technical SEO Knowledge: Possess a basic understanding of technical SEO concepts, including site speed, mobile-friendliness, and XML sitemaps. Work closely with developers, content creators, and marketing teams to ensure SEO best practices are integrated across all digital marketing activities.

Requirements:

• Should mandatorily be a Chinese native.
• 2-3 years of proven experience in SEO, with a strong focus on the Chinese market.
• Fluency in Mandarin (Simplified) and English, both written and spoken.
• Deep understanding of how Baidu and other Chinese search engines work, along with familiarity with the algorithms and ranking factors.
• Experience with the WordPress content management system (CMS).
• Familiarity with the Chinese internet landscape, consumer behavior, and digital platforms like WeChat, Weibo, and QQ.
• Ability to work independently and as part of a team.
• Knowledge of China's internet and SEO-related regulations and restrictions (e.g., the Great Firewall).

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