Full-Time SEO Writer & Strategist
Petlab Co. is hiring a remote Full-Time SEO Writer & Strategist. The career level for this job opening is Experienced and is accepting UK based applicants remotely. Read complete job description before applying.
Petlab Co.
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SEO Writer & Strategist – Hybrid, or Remote in UK
Salary: 40k to 50k plus bonus
About PetLab CoPetLab Co. is the world leader in the DTC pet supplement market with 50%+ market share, 9-figure revenue, and a profitable, rapidly growing global presence. We are on a mission to transform pet health through high-quality, science-backed supplements — and content plays a crucial role in achieving that mission.
We’re looking for a SEO Writer & Strategist to plan and execute the development of high-quality, search-optimised content that educates, engages, and converts pet owners. This role blends SEO expertise, content creation, and strategic planning, ensuring that our content ranks highly in search engines while delivering real value to our audience.
Who Will You Report Into?Hey there, my name is Deidre, and I head up the SEO team at PetLab Co. We’re dedicated to creating on-site and off-site content that not only ranks well but also drives engagement and builds trust with pet owners.
As our new SEO Writer & Strategist, you’ll be responsible for researching, writing, and optimising content that helps pet owners find the best solutions for their pets’ health. You’ll also collaborate with designers, developers, and marketing teams to ensure our SEO content and copy aligns with our broader brand growth strategy.
What’s the Ideal Candidate’s Background?We’re looking for an informed, analytical, and detail-oriented writer and editor with a strong background in SEO content strategy. You should have experience conducting keyword research, writing and editing high-quality long-form content, and optimising existing assets for search performance. You should also be up-to-speed on the rapid changes and technologies that are impacting the search landscape with the continuous role out of new SERP features, the rise of generative AI, and a broadening of how and where people find information online.
What’s It Like Working at PetLab Co.?
- Clear Reporting
- Collaborative Team
- Scientific Rigor
- Exciting Challenges
- Autonomy & Ownership
How Will Your Time Be Spent?
- 40% Content Writing & Editing
- 30% SEO Strategy & Brainstorming
- 20% Performance Analysis
- 10% Collaboration
Requirements
- 3+ years of experience in SEO content writing, content strategy, or digital marketing.
- Strong understanding of SEO principles, including keyword research, search intent, on-page optimisation, and content structuring.
- Hands-on experience with SEO tools.
- Exceptional writing and editing skills.
- Experience managing content from inception to execution.
- Ability to translate complex health and science topics into engaging, easy-to-understand content.
- Knowledge of Google algorithms, E-E-A-T principles, and technical SEO basics.
- Strong collaboration and project management skills.
- Experience working in DTC, eCommerce, or subscription-based businesses (preferred).
- A growth mindset and the ability to adapt to a fast-paced environment.
Benefits
- Private Health Care
- Generous Annual Leave
- Flexible Working Hours
- Enhanced Maternity/Paternity/Adoption Leave
- Puppy Therapy
- Generous Learning & Development Budget
- Pet-Friendly Office
- Gympass Membership
- Electric Vehicle Scheme
- Give Back Day
- Health Cash Plan