Full-Time Sr. B2C Web Content Creator

Sandisk is seeking a Sr. B2C Web Content Creator to join our web strategy team.

The ideal candidate will have a deep understanding of digital journey, SEO best practices and storytelling for the web.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Manage and build a content strategy for priority products, solutions, and use cases
• Understand positioning across key products and craft compelling content from the consumer's point of view
• Own an editorial calendar and align with consumer marketing and SEO on content themes, timelines, goals, and KPIs
• Work closely with subject matter experts on crafting content that connects with audiences
• Regularly audit and conduct editorial reviews of existing content
• Report results on content performance and ROI and make optimization recommendations
• Stay relevant with up-to-date strategies around AI, video, and influencers

REQUIRED:

• Bachelor's degree in related field
• 6+ years of consumer products web marketing or content strategy experience
• Product launch experience in tech industry and a corporate environment
• Strong understanding of SEO best practices, including AI-based search tools
• Experience with incorporating content into large websites
• Well-versed in defining online customer journey and setting KPIs

SKILLS:

• Strong project management skills
• Detail-oriented with high standards for brand, messaging, quality, and consistency
• Strategic, creative thinker adept at working cross-functionally
• Ability to make timely decisions and provide creative solutions
• Innately curious and communicative

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