Full-Time Sr. Web Analytic Strategist

• Act as the organization’s subject matter expert for web analytics, taking full ownership of data strategy, implementation, and insights.
• Define, monitor, and report on key metrics such as traffic, conversion, engagement, retention, and customer journeys across brands and platforms.
• Translate complex web and customer data into actionable insights that drive product, marketing, and business decisions.
• Implement tracking as needed within tag management tools and/or web analytics tools.
• QA implementations to ensure accuracy and reliability of all data collected, proactively identifying and resolving tracking gaps or discrepancies.
• Use insights derived from web data to generate ideas for optimizing user experience, funnel performance, and overall business outcomes.
• Extract, transform, and analyze large datasets using SQL (BigQuery, or similar tools) to uncover trends and measure impact.
• Build and maintain dashboards and reports in Looker Studio (or equivalent BI tools) that track KPIs, highlight opportunities, and clearly communicate performance to stakeholders at all levels.
• Proactively identify shifts in user behavior or anomalies in data and recommend strategies to address them.
• Act as the bridge between web data and the business by working closely with product, marketing, engineering, finance, customer support, and leadership teams.
• Educate stakeholders on data-driven decision making, ensuring analytics are embedded in planning and execution.

• Bachelor’s degree in Statistics, Mathematics, Economics, Computer Science, or a related field
• 5+ years of progressively responsible experience in web/digital analytics, with experience in a senior or lead capacity.
• Demonstrated expertise with major web analytics platforms (e.g., Google Analytics/GA4, Heap, Adobe Analytics, Mixpanel, Amplitude)
• Advanced knowledge of tag management tools, such as Google Tag Manager and Ensighten.
• Hands-on experience building and maintaining dashboards in Looker Studio, Tableau, or Power BI.
• Proven track record of designing, executing, and analyzing A/B and multivariate tests (experience with VWO, Optimizely, or similar tools).
• Proficiency in SQL (BigQuery or equivalent) for querying and analyzing large, complex datasets

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