Full-Time Technical Audience Marketer

What is Contentstack? Contentstack is the creator of the headless CMS and the Composable Digital Experience Platform (DXP) category leader. Iconic brands invest in Contentstack to rise above the noise in today's competitive digital markets and to gain their unique Experience Edge.

Who Are We? At Contentstack, we are a tribe. Our vision is to pursue equity, diversity, and inclusion among our communities, employees, partners, and customers. We are global, diverse, connected, dreamers, and dreammakers who challenge the status quo.

What Are We Looking For? As a Technical Audience Marketer, you will play a pivotal role in shaping engagement with our technical segment. Your mission is to deeply understand technical audiences and translate insights into marketing strategies that drive engagement and adoption. This role is ideal for someone with a technical mindset and a passion for creating impactful strategies.

Responsibilities:

• Conduct in-depth research to identify and define technical audience segments.
• Gather and analyze data on technical behaviors, preferences, pain points, and decision-making processes.
• Stay informed about trends in enterprise architecture and technology.
• Create detailed technical personas.
• Partner with teams to align personas with product capabilities.
• Develop and execute campaigns tailored to technical audiences.
• Leverage developer-focused platforms for engagement.
• Create technical resources.
• Collaborate on case studies and white papers.
• Partner with Developer Relations to align marketing strategies.
• Support Sales teams.
• Use analytics to track engagement metrics.
• Continuously iterate on strategies.

Requirements:

• 5+ years of experience marketing to technical audiences.
• Familiarity with the B2B SaaS industry, particularly in headless CMS, or composable technology.
• Expertise in developer-focused marketing channels.
• Proficiency with marketing platforms.
• Ability to communicate highly technical messaging.
• Strong project management skills.
• Excellent collaboration and communication skills.
• Technical aptitude and understanding of technical workflows.
• Analytical and data-driven.
• Customer-first approach.

Salary: $115,000 - $130,000

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