Full-Time Vice President, Data & Analytics

Reporting to the Chief Marketing Officer, the Vice President of Data & Analytics will help lead our data strategy and analytics operations, shaping the data vision, ensuring effective data use, and driving data-driven decision-making. This role involves managing teams, overseeing data infrastructure and tools, and developing strategies for data management and insights.

• Be able to dig into the data and “do the work” as well as lead the team
• Create visualizations that inform product, marketing, testing and leadership
• Collaborate with executives, business leaders, and cross-functional teams to align extensive data and analytics initiatives with overall business objectives.
• Product Insights: Enhance our product analytics approach to uncover deeper insights about our members. Analyze behavioral and experiment data to determine what resonates with them.
• Marketing Effectiveness: Employ advanced techniques to assess the effectiveness of our marketing investments.
• Develop and execute a comprehensive data strategy while building and leading high-performing, cross-functional data teams.
• Oversee the design, development, and maintenance of scalable data pipelines, warehouses, and governance frameworks to support analytics.
• Own strategies, including dynamic models, price elasticity analyses, and experimentation initiatives to drive business outcomes.
• Lead a highly effective, innovative team focused on conceptualizing and implementing a companywide strategy for leveraging data and analytics.
• Develop and implement a companywide organizational strategy for data and analytics

• Master’s Degree in Computer Science, Statistics, Mathematics, Information Systems, Data Science or a related technical field and advanced degrees.
• 10+ years of leadership experience in data and analytics, including a track record of building and scaling high-performing data teams and cloud-based data platforms, while modeling leadership principles.
• Deep expertise in working with large, complex datasets, predictive analytics, machine learning, and advanced analytical tools to extract actionable insights.
• SQL, visualization, solution design, and utilize tools like Tableau & Mixpanel
• Exceptional ability to translate technical concepts into actionable business insights and coordinate cross-functionally with key stakeholders
• Strong knowledge of technology stacks covering comprehensive data platforms and analytics platforms.
• Must have experience within the consumer tech industry, B2C, mobile and Influencer space is a strong plus

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