Full-Time Vice President of Business Data Strategy

This position will support Experian Consumer Services (ECS) in redefining the consumer experience related to credit access, financial well-being, and safety. As Vice President of Business Data Strategy, you'll define, implement, and scale an overarching business data strategy to drive consumer value, engagement, and monetization.

Key Responsibilities:

1. Define and execute a long-term data strategy for optimizing data collection, management, and utilization.
2. Develop a near-term and future vision of data's impact on the industry.
3. Articulate a data and media strategy, focusing on how digital companies transform to media companies.
4. Champion the implementation of tools and platforms for advanced data architecture and harmonized data pipelines across websites, apps, retail media, and lead-generation systems.
5. Partner with CRM, Content, and Product to leverage first-party data for competitive advantage, ensuring ethical use and compliance.
6. Lead data-driven solutions initiatives from ideation to monetization.
7. Oversee data partnerships, including budget, acquisition strategy, and evaluating 3rd party data assets.
8. Develop build, buy, and partner strategies for data acquisition.
9. Build partnerships with external data providers and technology firms.
10. Lead data innovation, integrating AI, machine learning, and predictive analytics.
11. Develop frameworks for data-driven experimentation and monetization, fostering innovation.
12. Lead efforts to expand data monetization capabilities.
13. Collaborate with Marketplace and Marketing on GTM approaches for new data-driven solutions.
14. Drive data collection and revenue growth through data-informed media strategies.
15. Develop data ethics standards.
16. Develop data capabilities for use in media, focusing on audience development and campaign objectives.
17. Work with teams to develop dashboards for B2B customers providing consumer, category, and merchant insights.
18. Build frameworks for continuous testing and optimization of campaigns, improving ROI for advertisers.
19. Partner with Product and Technology teams to ensure data strategies are embedded in product roadmaps.
20. Collaborate with Product on user-centric features and applications using data insights for personalization and engagement.
21. Collaborate on developing scalable and secure data systems for real-time analytics and growth.
22. Act as a bridge between business and technical teams, ensuring alignment on priorities.
23. Lead cross-BU initiatives and establish clear ownership across teams.
24. Cultivate a data-driven ecosystem, unlocking synergies across teams and partners.
25. Define organizational model and teams needed to execute data strategies.
26. Grow a multidisciplinary team of data strategists.
27. Offer data-driven perspectives on strategic decisions and investments.
28. Champion data-driven innovation across the organization.
29. Develop internal and external thought leadership.

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