Full-Time VP, Head of Marketing Analytics

The Role:We’re hiring a VP, Head of Marketing Analytics to lead the data-driven heartbeat of Marketing at ServiceNow.You’ll drive the insights that give us real-time visibility into what’s working—and what to do next.

What You’ll Do:

• Unify the data backbone of Marketing
• Centralize all marketing analytics functions into a single, accountable team
• Define and own the metrics that matter
• Lead attribution and full-funnel visibility
• Model how buying really happens
• Champion AI as a growth and capacity engine
• Win as a team
• Scale insight across the marketing organization
• Lead a high-performance team
• Influence at the highest levels

What You Bring:

• Thorough subject matter expertise in the metrics, models, and methods that drive modern marketing performance
• Deep experience in data architecture, attribution, funnel modeling, and performance frameworks
• Proven track record deploying AI/ML in marketing
• Strong command of Snowflake, Adobe Experience Cloud, ServiceNow, and modern BI platforms
• Executive presence and strategic mindset
• A buying group mindset, and the data models to support it

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