Full-Time Art Director, Campaigns

The ServiceNow Brand & Strategy team is a passionate team of creative thinkers responsible for shaping the future of the ServiceNow brand. We’re looking for an ACD Art Director, Campaigns with an amazing history of leading impressive campaigns and brand experiences that live throughout the entire marketing funnel.

We’re looking for a strategic, conceptual thinker, and a consummate hands-on doer able to lead the creation of ideas that help propel a brand that result in visually stunning, award-winning executions. You must have an exceptional portfolio with experience in a wide variety of media.

If you can show us your ability to tell a cohesive campaign story from awareness (film, OOH, stunts) down to acquisition (digital, landing pages, etc.), you’re a fit.

You’ll lead the generation of fresh campaign concepts that transcend the B2B category—cracking briefs in ways that are both attention-grabbing and memorable, while succinctly solving business problems.

Projects will vary; some will require hands-on art direction and design with internal teams, while others will require you to collaborate with an external agency that you will lead execution of your ideas and vision.

You’re fueled by positivity and embrace a growth mindset, able to thrive in a fluid environment. To you, each brief is an opportunity. You look forward to owning it from kick off, all the way to delivery, working closely with cross-functional partners every step of the way. You’re excited about great creative work, and you get everyone on the team excited about going on the ride along with you.

Key Responsibilities:

• Work closely with the Creative Director, Campaigns and teams on conceptual development, design, and execution across key marketing briefs
• Work collaboratively with a Copywriter partner, as well as taking briefs independently.
• Partner with cross-functional stakeholders across the company to bring our brand to life in new and engaging ways along the full funnel of media
• Lead creation of scalable systems and guidance for integrated campaigns down the funnel
• Develop creative ideas that meet the strategic brief and drive KPIs
• Ensure the consistency of the brand and highest quality of visual execution across all projects
• Keen understanding and passion to learn about and share insights on design and industry trends
• Create, concept, inspire others, and roll up your sleeves while bringing creative ideas to life; can deliver and receive direct and clear feedback
• Ability to think big while operating at the finest level of detail
• Must be a self-starter while being comfortable guiding teams, freelancers, agencies, and production partners

Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.

BA or BFA in Art/Design or other related design discipline and/or the equivalent professional design experience

8+ years experience in art direction and design in a creative agency or world-class in-house team; B2B/tech experience is a plus

6+ years experience leading and managing projects with creative agencies and internal creative groups; global experience is a plus

6+ years experience in marketing and brand creative with a rich portfolio including the full integrated campaign funnel from awareness to acquisition

Outstanding presentation skills, with the proven ability to design and pitch world-class strategic presentations to all levels of our organization

Hands-on expertise in developing creative solutions and campaigns across all mediums: advertising, film, websites (desktop/mobile), digital products, corporate ID, social, content marketing and events

Expert knowledge of creative process (discovery, positioning, ideation, brand direction, socialization, activation)

Expert knowledge with all digital creative software tools (Adobe Creative Cloud, Figma, Miro)

Strategic thinking with exceptional communication skills, ability to evangelize and build support for creative concepts and ideas across varying stakeholders.

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