Full-Time Associate Principal Engineer, CRM-SF-Marketing Cloud

• Understanding client’s business use cases and technical requirements and converting them into technical designs.
• Mapping decisions with requirements and translating them to developers.
• Identifying different solutions and narrowing down the best option.
• Defining guidelines and benchmarks for NFR considerations.
• Writing and reviewing design documents.
• Reviewing architecture and design for extensibility, scalability, security, and best practices.
• Developing overall solutions for functional and non-functional requirements.
• Understanding technology integration scenarios.
• Resolving issues through root cause analysis.
• Carrying out POCs to ensure design/technologies meet requirements.

• Total experience: 11+ years.
• Hands-on experience in Salesforce Marketing Cloud development.
• Expertise in AMPscript, Server-Side JavaScript (SSJS), HTML/CSS, and SQL.
• Experience with Journey Builder, Automation Studio, Email Studio, and Content Builder.
• Understanding of Data Extensions, Subscriber Lists, and Contact Models.
• Proficiency in working with REST/SOAP APIs for integration and data sync.
• Understanding of marketing concepts like segmentation, lead nurturing, and lifecycle marketing.
• Experience with agile development methodologies, version control (Git), and deployment best practices.
• Experience integrating with Salesforce CRM (Sales/Service Cloud)
• Knowledge of cross-channel orchestration tools and customer data platforms (CDPs)
• Strong communication and leadership skills.
• Bachelor’s or master’s degree in computer science, Information Technology, or a related field.

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