Full-Time Associate Product Marketing Manager

Associate Product Marketing Manager will drive go-to-market strategies, product positioning and messaging to ensure the success of Momentus venue and event management platforms. You'll be at the intersection of product, sales, and marketing, playing a pivotal role in driving customer acquisition, upsell campaigns and retention.

Key Responsibilities

1. Market Research and Insights
   • Collaborate with teammates to conduct market research, segment the market and understand customer pain points, goals, challenges, buyer personas, industry trends, and competitive landscape and develop Ideal Customer Profiles (ICPs).
   • Identify opportunities to differentiate our software and meet customer pain points.
2. Positioning and Messaging
   • Develop clear, compelling product positioning and articulate our value proposition to target personas – event managers, operations, sales and finance teams at world-class venues.
   • Collaborate with the marketing team to produce infographics, videos, customer success stories, webinars, blog posts and sales enablement tools.
   • Develop engaging website content that improves lead generation.
3. Go-to-Market Strategy
   • Lead product launches, ensuring cross-functional alignment across product, sales, solution engineering, services, RevOps and marketing teams.
   • Define and execute go-to-market plans for new features and product updates.
   • Create compelling campaigns to prospects and customers that drive adoption and engagement.
4. Sales Enablement
   • Provide the sales team with resources to effectively communicate product value – pitch decks, sell sheets, infographics, videos and battlecards.
   • Train sales teams on product positioning and differentiation strategies.
   • Ability to organize sales enablement resources (SharePoint, Brandfolder, etc.).
5. Performance Analysis
   • Track and analyze key metrics to measure the success of marketing initiatives.
   • Use data insights to iterate on strategies and inform future campaigns.

Requirements

• 5+ years of product marketing experience in B2B SaaS.
• Excellent written and storytelling skills.
• Proven experience with go-to-market strategies and product launches.
• Strong understanding of customer segmentation and buyer personas.
• Proficiency in HubSpot and analytics platforms.
• Ability to thrive in a very fast-paced, collaborative environment.

Preferred Skills

• Experience working in the event management or venue operations industry is a plus.
• Passion for live events.

We serve the live entertainment industry and want to engage our audience with compelling stories!

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