Full-Time Field Marketing Manager

About the roleThe Field Marketing Manager East will be responsible for planning and executing Field Marketing events and programs for both prospects and customers to support business growth. This role will create and execute creative customer and prospect programs geared toward executive decision-makers and lead curated executive-level field marketing events with a focus on pipeline generation. The role will work closely with Regional Sales Leadership, Regional Sales teams, and as well as Marketing leadership. The successful candidate will be expected to collaborate and lead with creative solutions while maintaining a metric-driven success criteria and approach.

As a Field Marketing Manager at Starburst you will:

• Develop and execute field marketing strategies that align with Starburst’s broader marketing and sales objectives, with a focus on driving pipeline growth and accelerating deal cycles.
• Plan and execute high-impact events that engage executive-level decision-makers, fostering deeper connections with prospects and customers.
• Design and deliver customized marketing programs tailored to both prospects and existing customers, enhancing engagement and conversion.
• Collaborate closely with the SDR team to create targeted follow-up plans, leveraging relevant content to maximize post-event engagement.
• Close engagement with Starburst’s strategic partners to co-market events and initiatives, with measurable success expanding reach and brand awareness within key target accounts translating to business opportunities.
• Drive account-based marketing (ABM) efforts to uncover and cultivate expansion opportunities with existing customers and targeted prospects.
• Work cross-functionally with the broader marketing team to ensure alignment on quarterly goals and execution.
• Negotiate and manage contracts for both large-scale and smaller, high-touch events.
• Generate marketing-influenced pipeline and MQLs through impactful onsite activations and strong collaboration with the sales team.
• Engage directly with key decision-makers and account-holders to nurture relationships and accelerate sales cycles.

Some of the things we look for:

• 4+ years of marketing experience, with a strong track record in driving successful campaigns and events.
• Highly detail-oriented and creative, thriving in fast-paced, collaborative environments.
• Exceptional organizational and planning skills, ensuring seamless execution and measurement of marketing initiatives.
• Excellent communication and interpersonal skills, adept at building and nurturing relationships with stakeholders.
• Passionate about creative thinking and experiential event planning, with a focus on delivering memorable, measurable, and impactful experiences.

Where could this role be based?

• East Coast time zone, preferable NY or Boston based

Why build your career at Starburst?

• We live by our three core company values: Character, Competence, and Ownership and are a team of top performers.
• We are each in the driver’s seat, shaping our organization and working together towards our common mission.
• We are solving exceptionally complex and meaningful challenges here and as we innovate, we each have the opportunity to build our careers alongside Starburst’s growth.
• We take care of our global workforce by making sure employees enjoy competitive salaries and attractive stock grants, remote-friendly work options, flexible paid time off, and more!
• We are committed to fostering an intentional, inclusive, and diverse culture that drives deep engagement, authentic belonging, and an exceptional All-Star experience.
• We believe that diversity of thought, perspective, background and experience will enable us to own what we do, drive our success and empower our All-Stars to show up for one another authentically in all moments that matter.

#BI-Remote #LI-Remote

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