Full-Time Chief Financial Officer

As our Chief Financial Officer, you’ll be a key strategic partner driving financial clarity and operational discipline as we scale rapidly at Poppy & Peonies.

Reporting directly to the Founder & CEO, you’ll own all aspects of finance, from building agile forecasting models and strengthening fiscal infrastructure to shaping data-backed strategies that support bold growth. You’ll help us move fast and smart, ensuring cash flow, compliance, and profitability keep pace with our ambitions.

The Opportunity

• Drive Strategic Financial Planning & Growth Modelling: Own the development and execution of financial strategy and business planning, ensuring alignment with organizational goals and providing guidance to the CEO and leadership team to support key decisions.
• Lead Budgeting, Forecasting & Performance Analysis: Develop annual budgets, monthly forecasts, and long-range plans in partnership with department leads. Build dynamic financial models to support strategic initiatives, product launches, and seasonal planning. Track and report on KPIs across departments—especially gross margin, CAC, LTV, inventory turnover, and contribution margin.
• Cash Flow & Treasury Management: Manage liquidity, working capital, and short-term financing needs to ensure smooth day-to-day operations. Forecast and optimize cash flow around seasonality, production cycles, and marketing campaigns.
• Ensure Financial Compliance, Risk Management & Controls: Maintain rigorous internal controls, processes, and documentation across all financial functions. Lead preparation for audits, manage relationships with tax and legal advisors, and oversee all compliance filings.
• Cross-Functional Financial Partnership: Partner closely with heads of Marketing, Merchandising, Operations, and People to align business strategy with financial goals.
• Support Operational Scale & Infrastructure: Oversee core financial operations by ensuring timely and accurate management of all accounting processes completed by direct report. Drive financial systems and operational scalability as the team, product line, and distribution channels expand.

What You Bring to the Table

• Proven experience in a senior finance leadership role- ideally in fashion and eCommerce.
• Strong command of GAAP, budgeting, and financial modelling.
• Experience managing audits, tax filings and compliance activities.

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