Full-Time Content Marketing Manager

• Content Strategy & Planning Develop and execute a comprehensive content strategy aligned with marketing and sales objectives. Create and manage a content calendar spanning blogs, newsletters, webinars, LinkedIn, product collateral, and partner channels. Ensure all messaging reinforces a strong, customer-first brand narrative and clear market differentiation.
• Content Creation & Distribution Write and edit high-quality long-form content including blogs, whitepapers, ebooks, and case studies. Produce thought-leadership pieces for executives and subject matter experts. Develop sales enablement materials such as one-pagers, pitch decks, and playbooks. Collaborate with design and creative teams to produce engaging visuals, infographics, and videos. Repurpose existing content into multiple formats (e.g., blog → LinkedIn carousel → email snippet → short-form video).
• Community & Social Media Manage the brand’s presence across social platforms — especially LinkedIn and X. Engage actively with relevant professional communities, amplifying the company’s voice and thought leadership.
• Campaign & Demand Generation Support Partner with the marketing team to develop content that powers lead-generation campaigns. Write compelling ad copy, landing page content, email nurture sequences, and event promotions. Support product launches with clear, persuasive messaging that drives engagement and conversion.
• Analytics & Optimization Track content performance metrics such as engagement, SEO rankings, and MQL generation. Continuously optimize existing assets for improved visibility, conversion, and lead quality. Identify and scale content formats and channels that deliver measurable pipeline impact.
• Collaboration Work closely with sales to capture customer stories, testimonials, and success narratives. Partner with RevOps or analytics teams to assess the ROI of content initiatives.

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