Full-Time CRM Marketing Specialist

What You'll Be DoingAs an CRM Marketing Specialist/Strategist, you will focus on building email marketing campaigns with a emphasis on growing awareness, engagement and acquisition. You will help develop a comprehensive email strategy, manage daily campaign operations, and measure campaign effectiveness through important performance metrics such as open rates, click-through rates, and customer engagement.

Reporting to the CRM Program Manager, you will:

1. Build Email Campaigns: Manage email marketing campaigns designed to increase traffic to in product pages, engagement with new offers and encourage conversion ensuring all customers are engaged throughout their lifecycle.
2. Support Program Strategy: Collaborate with other CRM Program Managers to contribute to the email marketing strategy, including content, messaging, re-engagement efforts, and loyalty-building communications that improve the customer's journey.
3. Optimize Campaign Performance: Develop an understanding of existing email segmentation strategies, creative repository, and industry best practices. Use A/B testing and data-driven insights to improve open rates, click-through rates, and other important engagement metrics. Use segmentation and audience analysis to tailor messaging for maximum impact.
4. Campaign Reporting: Monitor, and report on the performance of email campaigns, providing applicable insights to improve future campaigns. Work with dashboards created by the analytics team to interpret important metrics, with a focus on improving engagement and extending customer relationships.
5. Collaboration: Work with product and consumer insights teams to ensure email campaigns align with customer journey milestones, product launches, main retention goals, and ongoing programs. Ensure onboarding and engagement programs integrate with broader marketing strategies.
6. Project Facilitation: Help coordinate multi-channel digital communications programs, ensuring understanding of our goals and customer needs.

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