Full-Time CRM Specialist - Tech & Data

• Build & Deploy Journeys – Create, QA, and launch targeted campaigns in Braze (email, SMS, content cards, in-app messaging) with precision and attention to detail.
• Personalisation at Scale – Use Liquid, dynamic content, and modular templates to deliver tailored patient and practitioner experiences.
• Data-Driven Execution – Configure attributes, events, and tags to power segmentation, triggers, and personalisation.
• Platform Performance – Monitor and troubleshoot Braze journeys, ensuring data flows and audience logic run smoothly.
• Multi-Channel Optimisation – Integrate campaigns across web, app, and landing pages to enhance lifecycle communications.
• Compliance-First CRM – Maintain robust consent handling, preference centres, and compliance with Privacy Act, SPAM Act, and healthcare regulations.
• Enable & Educate – Train team members on Braze features, debugging, and best-practice workflows.

• Expert hands-on Braze experience – audience segmentation, custom events, Liquid scripting, journey logic, and multichannel enablement.
• Strong HTML/CSS, JSON, and SQL skills for CRM personalisation and data handling.
• Understanding of data flows, CDPs (Segment, Hightouch), and API integrations.
• Experience troubleshooting campaign misfires, automation bugs, and syncing issues.
• Knowledge of privacy, consent, and compliance best practices in regulated industries (healthcare experience highly regarded).

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