Full-Time Data Strategy & Insights Analyst

The Data Strategy & Insights Analyst, works directly with Vestcom’s Sales team and Clients to drive partnership and revenue growth for all parties, owning the analytics and insights portion of the client relationship. This position requires an expert in leveraging industry trends, customer insights, and various owned and sourced data to convert data to insights and insights to action with our existing and prospective clients.

Primary responsibilities:

• Mining data pre-campaign to discover opportunities for clients and sales to help create demand in the market
• Leveraging historical data in conjunction with client objectives to prescribe more intelligent, iROAS accretive campaigns
• Owning the measurement process (T vs. C) from setup to client delivery to ensure a statistically valid measurable event with descriptive, contextual explanations
• Recommending optimization opportunities for future events based on historical outcomes, best practices, and trending market conditions

Key Areas of Responsibility:

• Owns analytics and insights partnerships in-market with sales and client support
• Performs market-level insight and trend analyses
• Cultivates partnerships with sales to create strategic plans for growing existing and winning new clients
• Designs intelligent campaigns for clients based on client and sales objectives
• Leads test and control analyses, including pre-validation of offer size and scope
• Collaborates cross-functionally to leverage insights from across the organization
• Relays client and sales perspectives to assist with developing and rolling out new insights
• Supports the evolution of the Strategy & Insights Playbook

Key Qualifications:

• BA/BS in a relevant field (Mathematics, Statistics, etc.) with an analytical focus
• 2+ years of experience working directly with clients and sales teams
• Advanced knowledge of Microsoft Office programs (Excel, PowerPoint, Word)
• Understanding of statistical analysis and test vs. control methodology
• Coding skills (SQL, Python, R, etc.) – a plus
• Experience with Business Intelligence tools and visualization software (Tableau, Power BI) – a plus
• Strong client-facing presentation ability with a clear storytelling approach
• Self-reliant, able to accomplish goals with little supervision, and resolve issues independently
• Strong communication (oral, interpersonal, written) and time management skills
• Ability to present information to large and small groups
• Develop and maintain relationships with stakeholders to meet departmental goals
• Embody Vestcom’s core values

Additional Requirements:

• Travel to other Vestcom locations and client sites may be required

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