Full-Time Demand Generation Associate

We are looking for an experienced and data-driven Demand Generation team member to lead campaigns that drive users from awareness to adoption and support our land and expand motion. This role requires a strong focus on multi-channel campaign management, email nurture, website optimization, and paid channels.

Key Responsibilities:

1. Develop and execute integrated demand generation campaigns targeting new and existing customers, driving users through the funnel from awareness to adoption.
2. Lead strategy, management, and optimization of demand generation campaigns across multiple channels (email nurture, website personalization, paid channels).
3. Leverage web optimization tools (e.g., Adobe Target) to enhance user experiences and conversions.
4. Collaborate with the web team to create personalized landing pages and optimize user journeys.
5. Manage and scale AI-driven nurture flows, integrating automated email nurturing with AI-generated content.
6. Define KPIs for campaign success and monitor performance using A/B testing, analytics, and insights.
7. Optimize campaigns to meet demand generation objectives.
8. Work cross-functionally with content, creative, and product teams to create compelling messaging.
9. Partner with Sales and SDRs for campaign alignment, pre- and post-campaign activities to maximize effectiveness.

Qualifications & Requirements:

• 2+ years of B2B SaaS demand generation experience.
• Expertise in email nurture, website optimization (Adobe Target or similar tools), and paid media (LinkedIn Ads, Google Ads).
• Foundational understanding of AI prompt writing.
• Data-driven mindset with proficiency in analytics tools (Google Analytics, Salesforce, Tableau, Looker, etc.).
• Strong collaboration skills with cross-functional GTM teams.
• Proven project management skills to manage complex campaigns.
• High-growth environment experience with innovation, problem-solving, and a proactive approach.

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