Full-Time Product Marketing Manager

About ThriveCart: ThriveCart is a powerful platform used by over 50,000 people worldwide to generate over $5B in sales. Included within the ThriveCart platform is a learning management system (LMS), affiliate management, cart and checkout functionality, making it a top solution for creators, coaches, consultants, and other businesses. We integrate with everything you use and have a simple, clean UI with numerous features that allow customers to build income from existing traffic and we are the highest-converting cart for online businesses. Our business is growing, profitable, and backed by LTV SaaS Growth Funds, and we are looking to expand our footprint amongst online businesses.
Location (Remote): Europe
Job Overview: As the Product Marketing Manager in this strategic role, you will be responsible for successfully launching new products and managing the lifecycle of existing ones to contribute to the company’s overall sales and revenue objectives. Your clear and concise value propositions will reach the right target audience, driving adoption and maximizing conversions. You will work in a collaborative environment, ensuring that Product, Marketing, and Customer Success are aligned on messaging.
What Your Work Will Entail:

1. Go-to-Market Strategy: Lead the process of new product launches by ensuring a seamless go-to-market process.
2. Customer Segmentation: Identify and integrate customer segmentation into the product roadmap to ensure product aligns with needs of different segments
3. Messaging & Positioning: Develop compelling product messaging that clearly communicates value propositions and differentiates ThriveCart from competitors.
4. Marketing Intelligence Data: Track key product marketing metrics, analyze performance data, and iterate on strategies for continuous improvement.
5. Customer Research & Competitor Intelligence: Conduct market research, customer interviews, and competitive analysis to inform product development and help build future product roadmap.
6. Sales Enablement: Equip Sales and Customer Success teams with effective messaging and overview any creation of material (pitch decks, case studies, product training) to ensure consistency of messaging.
7. Content & Campaigns: Collaborate with the Marketing Communication and Media Manager to ensure campaigns are in line with product value, positioning and messaging.
8. Develop a Customer Lifecycle & Retention Plan

What You Bring To This Role:

• Proven success in launching and scaling product marketing strategies that drive customer adoption, increase market share, and boost revenue
• Strong storytelling and messaging skills
• Meticulous attention to detail
• Results-oriented
• Excellent communication skills and the ability to work cross-functionally
• Data-driven mindset with experience using analytics tools to measure success

Learn More About ThriveCart: Our Values are:

• Commit to Excellence
• Find a Way
• Help Each Other
• Keep Growing
• Data First

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