Full-Time Loyalty Marketing Lead

• Lead end to end projects and contribute to the ‘My Dan’s’ loyalty strategy.
• As the Loyalty Marketing Lead, you will be responsible for managing the end-to-end execution of loyalty in our customer trade plan calendar and loyalty program operations.
• Driving commercial and engaging activities to grow and retain the member base.
• Works horizontally across the business to ensure consistent program execution and provides key support to the broader marketing team.
• Translate the overarching loyalty strategy into a clear, compelling customer value proposition (CVP) and a quarterly trade plan calendar.
• Lead the end-to-end project management and execution of the loyalty trade plan calendar.
• Coordinate all commercial and engaging activities across channels such as in-store/point-of-sale, email/lifecycle marketing, and digital media.
• Lead the end-to-end creative & operational execution of new growth initiatives, from planning to post-campaign review.
• Oversee and govern the execution of offers capability, partnering closely with Customer Engagement and Product teams on strategy & planning to develop a pipeline of Loyalty Offers & rewards.
• Lead Program Endorsement Strategy by partnering with Operations and Store Leadership to ensure the My Dan's loyalty program is a proactive commercial priority.
• Lead strategic performance analysis by directing loyalty KPI measurement, conducting deep post-campaign reviews.

• Minimum of 5 years of relevant experience in a loyalty marketing or general marketing role.
• Proven experience in end-to-end project management and execution.
• Foundational understanding of digital technologies.
• Experience in managing day-to-day operational tasks and coordinating with multiple stakeholders.
• A highly organised and detail-oriented approach with strong problem-solving skills.
• Demonstrated capability in using and analysing customer data and applying its use in campaign measurement.

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