Full-Time Senior Director, Media Strategy and Planning

The Senior Director, Media Strategy & Planning, leads the development of integrated media strategies that shape how healthcare providers and patients engage with critical information. This role partners closely with media planning, analytics, and senior leaders to guide go-to-market approaches and deliver innovative, evidence-based solutions. The position is ideal for someone who thrives at the intersection of strategy, leadership, and storytelling.

What You’ll Do:

• Lead integrated media strategies for HCP and patient audiences across channels.
• Oversee cross-channel planning and optimization to support client objectives.
• Guide the pitch process and develop compelling, insight-driven strategic narratives.
• Collaborate with planning, research, and analytics teams to shape media recommendations.
• Mentor and elevate junior team members in strategy, communication, and business thinking.

Required:

• 8–12 years of experience in media strategy, ideally within healthcare or pharmaceutical marketing.
• Strong understanding of HCP and patient audience segmentation and measurement.
• Experience leading pitches and developing data-driven strategic narratives.
• Expertise in cross-channel media planning, including digital, TV, social, and programmatic.
• Excellent communication and presentation skills for internal and client audiences.
• Demonstrated leadership and mentoring experience.

Desired:

• Knowledge of emerging media technologies and their application in healthcare.
• Experience shaping cross-functional collaboration with planning, analytics, or research teams.
• Ability to craft frameworks that simplify complex media challenges for clients.
• Comfort operating in a fast-paced environment with shifting priorities.
• Experience contributing to new business development efforts.

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