Full-Time Director, CRM

About the Role You will be responsible for leading CRM at The Athletic, including setting the vision and strategy for the program, advancing our practices and guiding cross functional operations to achieve our company objectives. You are a strategic leader who will be responsible for driving innovation and change in CRM, to ensure we deliver a best-in-class experience for sports fans everyday. You will use CRM to drive subscriber growth, engagement and retention, to help solidify The Athletic as the best sports news destination in the world. Responsibilities Develop the strategy for driving prospect and subscriber engagement through CRM channels and beyond, in service of subscriber conversion and retention. Serve as the leader of CRM and represent the strategy and work to company leadership. Set strategic and operational goals that quantify CRM impact and progress towards key goals, ensuring that the CRM strategy ladders into broader company objectives. Partner with editorial, product and marketing to design and develop the editorial newsletter and content portfolio to achieve subscription business objectives. Represent and communicate CRM’s strategy, priorities, and impact in presentations, discussions, and other live forums across the company. Guide prioritization and trade offs to ensure the team has sharp focus and can maximize impact. Guide experimentation and the continuous advancement of email products and formats. Leverage technology to advance our CRM practices, including targeting, automation, and algorithmic decisioning. Act as a stakeholder and decision maker for teams that collaborate closely with CRM, including product, engineering, data, marketing, commercial and editorial teams. Serve as the client to vendors and partners, making our requirements known and maintaining strong relationships. Manage and grow the CRM team, setting performance expectations and providing mentorship to become an industry-leading practice and organization.

Requirements 8+ years of experience leading individuals and teams to achieve tangible results, guiding people from inception through to successful execution. Experience managing a diverse and distributed team, including skill building and career development. Experience partnering with digital product and data teams. Experience guiding technical discussions as it relates to CRM tooling, data and technology. Experience collaborating with journalists or working in a newsroom is a plus.

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