Full-Time Director, Global Go-to-Market (GTM) - Consumer Technology

1. GTM Strategy & Planning
   • Own the consumer GTM strategy for new device launches, line extensions, category refreshes, and seasonal retail events.
   • Align market execution of consumer segments, value propositions, and messaging informed by market data and behavioral insights.
   • Build annual and multi-quarter GTM plans aligned with product roadmaps and retail calendars.
2. Retail & Channel Leadership
   • Develop channel-specific GTM strategies for key retail partners.
   • Partner with Channel Sales and Retail Marketing to optimize in-store and online merchandising, retail promotions, and attach programs.
   • Drive account-specific launch readiness, from roadmap previews to assortments, pricing, and joint business planning.
3. Launch Execution
   • Lead cross-functional launch teams to ensure flawless execution across brand, retail, digital, social, eCommerce, and PR.
   • Oversee consumer-facing messaging, packaging, and launch assets to ensure consistency and impact.
   • Manage demand generation plans including retail events, influencer campaigns, and performance marketing.
4. Consumer & Market Insights
   • Analyze consumer trends, competitive dynamics, pricing shifts, and category movements to guide GTM decisions.
   • Translate insights into actionable recommendations for Product, Sales, and Marketing leadership.
5. Performance Optimization
   • Establish commercial KPIs—sell-in, sell-through, velocity, retail share, conversion, and attach.
   • Monitor performance across retailers, channels, and regions; adjust plans based on real-time feedback.
   • Partner with Finance and Operations for forecasting, supply alignment, and prom

• 8+ years of Go-to-Market, Category Management, Product Marketing, or Commercial roles in consumer technology.
• Excellence in program management and developing processes from start to end
• Proven success launching consumer tech products across retail and eCommerce channels.
• Strong understanding of consumer behavior, retail merchandising, and omni-channel marketing.
• Experience influencing cross-functional teams and engaging directly with major retail partners.
• Excellent communication, storytelling, and executive presentation skills.
• Data-driven mindset with experience managing KPIs and optimizing commercial performance.
• Experience in global consumer markets and channel ecosystems.

What is the last date for applying to the job?

Which countries are accepted for this remote job?