Full-Time Director of Growth

Who We AreSecond Dinner is an award-winning independent game development studio.

Attention All Growth, User Acquisition, and Performance Marketing aficionados! Second Dinner is building an industry-leading publishing team and is looking for someone to help us shape the growth team of the future. You’ll build and lead a small internal growth team while working with external partner agencies, networks, and platforms. You’ll ensure we manage our multimillion-dollar user acquisition budgets efficiently and responsibly. The team we’re assembling thrives at the intersection of marketing concepts and analytics.

Your RoleThe Director of Growth role is perfect for someone who thrives in fast-paced startup environments and enjoys a mix of strategic leadership and hands-on execution.

What You’ll Do:

• Plan and hands-on execute user acquisition campaigns on major networks like Google Ads, Meta, TikTok, Snapchat, and other DSPs or Networks for Marvel Snap.
• Develop and implement a comprehensive growth marketing strategy to drive user acquisition and bring back lapsed users
• Define metrics and objectives that effectively measure the success of your strategies
• Analyze Data and use insights to refine, optimize, and test ROI-maximizing campaigns
• Collaborate with cross-function teams to align on goals and metrics
• Scout and onboard new channels, staying ahead of competitors
• Plan and Execute A/B tests, exploring every creative corner for maximum engagement and ROI
• Be the glue between teams and external UA partners, ensuring our growth strategy is industry-leading
• Serve as an internal growth thought leader, crafting hypotheses and strategies for future game launches

What You’ll Need:

• 3+ years of hands-on experience managing and analyzing paid media campaigns
• Familiarity with the Major Networks and Buying Methodologies
• Strong analytical skills and proficiency in Excel and other data analysis tools
• Proven track record of managing and optimizing global user acquisition campaigns with annual budgets exceeding $1M
• Passion for MARVEL SNAP or a strong understanding of its players

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