Full-Time Director of Marketing

Tapcart is the leading mobile commerce platform, powering over 50 million consumers and processing over $6 billion in mobile commerce revenue. We help top brands like Béis, Princess Polly, and Ruggable grow.

THE ROLE: We seek a seasoned marketing leader to drive strategy and execution for our Brand and Demand teams. This role will be crucial in growing pipeline and owning the website roadmap.

Key Responsibilities:

• Lead Brand and Demand Generation teams to achieve pipeline growth goals.
• Partner with execs and other departments to develop quarterly OKRs and execute bi-weekly sprints.
• Own website roadmap aligned with brand positioning, product evolution, and demand gen.
• Shape creative direction, partnering with design and content.
• Partner with VP Marketing to optimize budget and talent strategy for paid, organic, and partner channels.

Content Strategy & Alignment:

• Oversee content roadmap, balancing high-value assets like thought leadership and case studies with product content.
• Partner with Sales and CS to develop impactful sales enablement materials.
• Ensure cross-functional alignment for cohesive go-to-market focus.

GTM & Product Launches:

• Orchestrate GTM campaigns with Product, Sales, and CS to maximize revenue impact.
• Ensure clear messaging and sales enablement for product launches.

Paid Media Strategy:

• Lead paid acquisition strategy, scaling performance marketing channels.
• Analyze campaign performance and optimize for pipeline contribution.
• Ensure seamless coordination between brand and paid media.

People Management:

• Mentor and develop marketing talent, setting clear priorities and metrics.
• Lead cross-functional collaboration with Product, Sales, and CS.

Pipeline & Revenue Targets:

• Own pipeline targets across brand, demand, and partner marketing.
• Align closely with Sales leadership to maximize funnel impact.
• Optimize marketing attribution and performance tracking.

AI & Technology:

• Scale content output by training AI on high-performing content.
• Automate repetitive tasks with AI agents.
• Implement AI for personalized ad creative, content, and targeting.

Skills Needed:

• 7+ years of revenue marketing experience.
• 2+ years of leadership experience.
• Experience scaling marketing from $10M to $50M ARR.
• Strong expertise in content marketing, creative direction, and website strategy.
• Understanding of performance marketing and paid media.

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