Full-Time Product Marketing Manager

Attentive is the AI-powered mobile marketing platform transforming the way brands personalize consumer engagement.

Attentive enables marketers to craft tailored journeys for every subscriber, driving higher recurring revenue and maximizing campaign performance.

Activating real-time data from multiple channels and advanced AI, the platform personalizes content, tone, and timing to deliver 1:1 messages that truly resonate.

With a top-rated customer success team recognized on G2, Attentive partners with marketers to provide strategic guidance and optimize SMS and email campaigns.

Trusted by leading global brands like Neiman Marcus, Samsung, Wayfair, and Dyson, Attentive ensures enterprise-grade compliance and deliverability, supporting trillions of interactions across more than 70 industries.

Attentive is seeking a Product Marketing Manager to help support strategic product initiatives, specifically around our AI products.

As part of the marketing team, you will be responsible for working cross-functionally with Product Management, Marketing, Revenue Enablement, and Client Strategy to drive the growth of our platform.

This is a high-impact role that will help position Attentive as the AI marketing platform for leading brands and arm our internal teams with the materials they need to be successful.

In addition, educate current customers and prospects with the latest information on our products and features.

The Product Marketing team at Attentive plays a pivotal role in shaping messaging, positioning, and driving adoption of products like email, AI solutions, and new communication channels.

Partnering closely with Product Management, the team leads go-to-market strategies, ensuring successful launches and sustained growth.

Known for its collaborative, fast-paced, and flexible culture, the team operates at the intersection of Product, Sales, and Customer Success, making a measurable impact on customer engagement.

What You’ll Accomplish

• Partner closely with product, enablement, and marketing to develop, execute, and communicate the status of go-to-market plans for your product areas
• Help gather and distill feedback from our customers and partners about the current product suite and identify new market opportunities
• Develop comprehensive messaging and positioning for your product areas
• Lead the development of high-quality external marketing and educational content for our website, blog, customer-facing help site that will communicate the value and differentiation of our products
• Build a release marketing process to ensure all customers are aware of our latest products and feature enhancements
• Work with Enablement teams to ensure materials remain up-to-date and collaborate on training opportunities that enable our CS teams

Your Expertise

• 3-5 years working in product marketing or closely related space
• Experience working for a B2B SaaS-based technology startup is a plus
• Passion for performing marketing research and keeping up to date on industry trends
• Deep knowledge of AI, martech, commerce technology and ecommerce trends and challenges
• Passion for storytelling and bringing products to life through customer success
• Experience influencing cross-functional stakeholders at a variety of levels
• Experience with the product feedback loop process, including capturing product feedback from customers, and summarizing usage trends to inform product decisions
• Outstanding communication skills, organizational skills, attention to detail, and the ability to balance multiple tasks and projects simultaneously, with an eye for prioritization
• Demonstrates a balance of hard and soft skills, including the ability to adjust quickly to rapidly changing business needs, as well as high EQ and natural empathy for our customers and their perspectives

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