Full-Time Director, Product Strategy

True Classic is seeking a forward-thinking and analytical strategist to join as the Director of Product Strategy.

Your expertise will directly shape the future of our product lines and influence how we make our customers Look Good and Feel Good for years to come.

This role is pivotal in driving long-range product planning, innovation, and go-to-market excellence, offering you the chance to lead strategic initiatives that will impact our assortment.

Key Areas of Accountability

1. Product Strategy Development: Evaluate growth potential, identify new opportunities, analyze customer & retailer feedback, and provide strategic recommendations.
2. Product Analytics: Identify products driving advocacy, utilize data for immediate/long-term improvement, track performance metrics.
3. Go-To-Market Planning: Develop a detailed go-to-market roadmap, collaborate with cross-functional teams, and monitor/refine launch plans.
4. Product Innovation: Establish a long-term product roadmap, drive unique product categories.

Qualification Requirements

• Bachelor's degree in Business, Marketing, Fashion Merchandising, or related field.
• 3+ years experience in product strategy, product management, or related roles within apparel/fashion.
• Strong analytical skills, data-driven product analysis and strategic planning.
• Proven track record of successful product launches, driving growth.
• Exceptional communication and leadership skills, collaboration, influencing stakeholders.
• Deep understanding of customer behavior and trends.
• Creative mindset, market trends and product innovation.
• Ability to thrive in a fast-paced, dynamic environment.

Skills and Competencies

• Strategic Thinking
• Data Analysis
• Market Research
• Project Management
• Collaboration
• Problem Solving
• Communication
• Innovation
• Customer Focus
• Adaptability

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