Full-Time Email Marketing Specialist

Let’s be unstoppable together!

Circana (formerly IRI and NPD) is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We have a global commitment to diversity, equity, and inclusion as we believe in the undeniable strength that diversity brings to our business, employees, clients, and communities (with us you can always bring your full self to work). Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Learn more at www.circana.com.

What Will You Be Doing

As a skilled Email Marketing Specialist with extensive experience in HubSpot, you will drive our email marketing campaigns and nurture our global customer base. The ideal candidate will have a strong understanding of email marketing strategies, a keen eye for detail, and the ability to analyze campaign performance to continuously improve results.

Job Responsibilities

• Develop and execute email marketing campaigns using HubSpot, including newsletters, promotional emails, and automated workflows.
• Segment email lists based on various criteria to ensure targeted and personalized communication.
• Create compelling and engaging email content that aligns with our brand voice and marketing objectives.
• Design visually appealing email templates and ensure they are optimized for different devices and email clients.
• Monitor and analyze email campaign performance metrics (open rates, click-through rates, conversions, etc.) and provide actionable insights.
• Conduct A/B testing to optimize email content, subject lines, and send times.
• Collaborate with the content, design, and sales teams to align email marketing efforts with overall marketing strategies.
• Manage and maintain email lists, ensuring data accuracy and compliance with GDPR and other relevant regulations.
• Stay updated with industry trends and best practices to enhance our email marketing efforts continually.
• Troubleshoot any issues related to email deliverability and performance
  
  

Requirements

• Bachelor’s degree in marketing, Communications, or a related field.
• 2+ years of experience in email marketing, with a strong focus on HubSpot.
• Proficiency in HubSpot Marketing Hub, including workflows, list segmentation, and reporting.
• Excellent written and verbal communication skills.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Experience with HTML/CSS for email template creation is a plus.
• Detail-oriented with excellent organizational and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.
  
  

Circana Behaviors

As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role:

• Stay Curious: Being hungry to learn and grow, always asking the big questions
• Seek Clarity: Embracing complexity to create clarity and inspire action
• Own the Outcome: Being accountable for decisions and taking ownership of our choices
• Center on the Client: Relentlessly adding value for our customers
• Be a Challenger: Never complacent, always striving for continuous improvement
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect and integrity
• Commit to each other: Contributing to making Circana a great place to work for everyone
  
  

Location

This position can be located in the following area(s): US remote