Full-Time Email Marketing Specialist

As we continue to expand our online presence, we are seeking a talented and experienced Email Marketing Specialist to join our remote team. This role offers the opportunity to make a significant impact on our digital marketing efforts while enjoying the flexibility of working remotely.
As our Email Marketing Specialist, you will be responsible for creating, managing, and optimizing email marketing campaigns to drive customer engagement and sales. Your primary objective will be to develop targeted email strategies that effectively reach our audience, increase brand awareness, and generate revenue. You will collaborate closely with the marketing team to ensure that all email campaigns align with our overall marketing goals.

Key Responsibilities:

• Develop and implement email marketing strategies to promote products, drive traffic to the website, and increase sales.
• Create engaging and persuasive email content that resonates with our target audience.
• Design visually appealing email templates that are consistent with our brand identity.
• Segment email lists based on various criteria to ensure targeted and personalized communications.
• Monitor email campaign performance, analyze key metrics, and optimize campaigns based on data insights.
• Conduct A/B testing to evaluate different email elements and improve campaign results.
• Stay up-to-date on industry trends and best practices in email marketing to continuously enhance our strategies.
• Collaborate with cross-functional teams to align email marketing efforts with other marketing initiatives.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field.
• Proven work experience as an Email Marketing Specialist or similar role.
• Strong understanding of email marketing principles, best practices, and regulations (e.g., CAN-SPAM, GDPR).
• Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact) and marketing automation tools.
• Excellent copywriting and editing skills with the ability to create compelling content.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Creative mindset with a keen eye for design and aesthetics.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Strong communication and collaboration skills with a remote team.

We are looking for a proactive and results-driven Email Marketing Specialist who is passionate about leveraging email to deliver impactful marketing campaigns. If you are a creative thinker with a track record of driving successful email initiatives, we would love to hear from you. Join us in shaping the future of our e-commerce business from the comfort of your own home.

Please note that only US applicants will be considered for this remote position. Thank you for your understanding.