Full-Time Email & SMS Marketing Specialist

Email & SMS Marketing Specialist

With a creative mindset, a sharp eye for design, and strong skills in communication and copywriting, you'll collaborate closely with the ecommerce marketing, trading, and operations teams to develop and execute campaigns that drive user acquisition, engagement, sales conversion, and customer loyalty.

Duties Include:

1. Develop and implement email and SMS marketing strategies that are laser-focused on our KPIs; sales, revenue, retention, loyalty and CLV
2. Plan, execute, and optimize high-impact email and SMS campaigns designed to convert leads into loyal customers and maximize ROI. A strong focus on mobile devices UX including ‘dark mode’ compatibility
3. Leverage our CRM system (Klaviyo) to enhance customer segmentation and personalization, ensuring targeted campaigns that drive repeat purchases and revenue
4. Utilize advanced data analytics to segment audiences effectively, tailoring messaging to boost conversion rates
5. Acquisition of new subscribers and new lead generation both on and off site
6. Automation Flows: Continuously review and optimize existing flows to ensure maximum effectiveness, plus find new opportunities for additional flows that will improve business KPIs
7. Analyze campaign performance meticulously, focusing on metrics such as revenue per email/SMS, conversion rates, open rates, deliverability. Then using this data to inform strategy and improve performance
8. Implement A/B testing protocols to refine campaign elements continually, aiming for optimal revenue outcomes
9. Work closely with sales, product development, and finance teams to align marketing strategies with overall business objectives
10. Ensure all marketing activities adhere to relevant regulations including GDPR, maintaining the integrity of our customer data.

Skills Required:

• Excellent written and verbal communication skills
• Detail-oriented with strong organizational skills
• Knowledge of Adobe Suite, Canva or similar software
• A team player with the ability to collaborate effectively with cross-functional teams
• Results-driven and capable of meeting or exceeding targets and deadlines

Experience:

• At least 3 years of experience in email marketing and CRM management with a proven track record of driving revenue growth in an ecommerce setting
• Proficiency in using Klaviyo for email marketing
• Strong analytical abilities with a focus on translating data insights into actionable revenue-generating strategies
• Proven reporting analytics software skills GA4 or ability to run complex reports in Excel

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