Full-Time Email & WhatsApp Marketing Specialist

Job Summary:

Email & WhatsApp Marketing Specialist to turn first-time buyers into loyal customers. You’ll plan and manage campaigns, build smart automations, and make sure every customer touchpoint feels personal and on-brand. Your work will play a key role in increasing repeat purchases, growing customer lifetime value, and keeping their community engaged.

Key Responsibilities:

• Plan, write, and schedule weekly campaigns across email and WhatsApp.
• Build and optimize automated flows such as: welcome series, abandoned cart recovery, post-purchase recommendations, re-engagement / win-back messages
• Create customer segments based on shopping behavior and purchase history.
• Track and report key metrics: open rate, click-through rate, conversion rate, and revenue per campaign.
• Work with the graphic designer and photographer to prepare visuals for campaigns.
• Coordinate with customer service to ensure messaging supports the overall experience.
• Regularly test subject lines, timing, layout, and content to improve results.
• Suggest ideas for loyalty and retention campaigns that reflect the brand’s tone and customer needs.

Requirements:

• 2+ years of experience in email and/or WhatsApp marketing, ideally in e-commerce.
• Comfortable using tools like Klaviyo, Mailchimp, Brevo, or similar platforms.
• Familiar with WhatsApp Business tools and automations.
• Strong writing skills with the ability to adapt tone for lifestyle and home content.
• Good understanding of segmentation and customer lifecycle marketing.
• Organized, independent, and able to meet campaign deadlines.

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