Full-Time Global Web Analyst

• Analyze and report on website performance, focusing on conversion rates, form submissions, and user engagement.
• Interpret data from website tracking tools (Google Analytics, VWO, Hubspot).
• Setting and ideation for web events based on business objectives.
• Develop and maintain dashboards to provide real-time insights into website performance.
• Conducting A/B testing analyses (VWO and HubSpot).
• One-off analysis for key initiatives to measure effectiveness.
• Identify and analyze different audience segments to improve targeting and personalization.
• Collaborate with the content team to provide data driven insights that inform content creation and optimize engagement from key user segments.

• 3+ years experience in web analytics, digital marketing, or CRO roles.
• Proficiency in Google Analytics (GA4), Google Tag Manager, Looker Studio, or other web analytics platforms.
• Ability to build dashboards and reports using Looker, Tableau, Superset or similar tools.
• Experience with A/B testing tools like Google Optimize, VWO, or Optimizely.
• Experience with Hotjar, Clarity, or other user behavior tracking tools.
• Experience with Search Console or other SEO tracking tools is a plus.
• Experience working in a fast paced, dynamic environment

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